Eightfold worked with the Leadership Studies program at Saint Mary's College to create a microsite seperate from the school's main site. This was done to allow for more flexibility in marketing the program via social media and SEO. We employed our Business Builder Platform so that they could easily edit their own site with it's content management system. We created a Facebook ad campaign to drive traffic to the site as well as an inbound linking campaign to do the same. One of the key features to the site was a content rich page for the Leadership Center. This was designed to be a central hub for those wanting information on the latest in the study of leadership.

 

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